Fame = Revenue

Fame is the most efficient marketing investment you can make.

Brands people remember get chosen without being searched. They command premium pricing. They survive algorithm changes. They spend less to acquire customers because customers already want them.

Meanwhile, your marketing is optimized for clicks, leads, immediate sales. Not love. Not memory. For this quarter, not this decade. Watch as obscurity compounds - higher CPMs, rising CACs, longer sales cycles, price sensitivity.

You might be managing marketing at a €100M company and your brand has substance, yet your communications don't reflect it. We change that.

Find the Truth: Strategy, Positioning

Make it Memorable: Creative Production

Make it Visible: Media & Automation

Prove it Works: Brand lifts, MMM

based work

Kensa - Media Strategy

UK's #1 ground source heat pump provider needed to own the conversation around energy costs. We built the media strategy and setup to make Kensa famous as the solution to rising heating bills.
View project

Heavy Metal - Artwear Activation Campaign

Heavy Metal Magazine has always been bigger than just a magazine. The step into fashion felt natural and we built the activation campaign for the first ever limited edition Artwear drop.
View project

Heavy Metal Magazine - New Subscriptions Campaign

We needed to activate existing and acquire new Heavy Metal Magazine subscribers. Our campaigns celebrated the physical, tangible nature of the magazine while reaching out to the audiences on social media, search, and programmatically.
View project

Brand campaign for Heavy Metal Magazine Artwear

The crown of the world’s greatest illustrated magazine is heavy, more so when it’s Heavy Metal. Since 1977 Heavy Metal Magazine has commanded respect, imitation, ridicule, and admiration. It inspired the Alien, Blade Runner, Love, Death & Robots, and everything in between. When based. won the Heavy Metal account we were tasked to find and then map the way from the legacy brand experiencing a revival to a media entertainment giant that Heavy Metal can be.
View project

360° Campaign for Real Estate - Directly Digital

Directly Digital is a real estate industry disruptor that aim to make the most coveted luxurious properties accessible to the new generation of wealth by making deals as smooth and transparent as eCommerce purchases. based. media planning and media buying team provided Directly with an 360° advertising strategy and an ecosystem for running successful search, display, programmatic, and social campaigns to promote their upstart brand and the entire catalog of property offers. We reached, nurtured and recaptured high-quality traffic from EMEA & NAMER regions through a mix of Google Ads Search and Display advertising combined with Linkedin, Meta, Programmatic ads, and a CTV campaign.
View project

PPC campaigns for Fiber Laser Machine Manufacturer - AMADA

AMADA Group is one of the top companies in manufacturing sheet metal machinery and providing technological solutions for the metalworking industry. PPC team provided AMADA with an advertising strategy and an ecosystem for running successful search and display campaigns to promote their products and participation in global events like EuroBLECH. We reached, nurtured and recaptured high-quality traffic from Aerospace, Healthcare, Manufacturing industries through a mix of Google Ads Search and Display advertising combined with first-party data collection and analytics for CRO.
View project

based insights

The Obscurity Tax - Forgettable Marketing Actually Costs You

Every day your brand isn't famous costs you money. Higher CPMs, longer sales cycles, price sensitivity. We call it the obscurity tax. Here's how to calculate yours.
Read More

Manufacturing Marketing: Digital Strategy for Industrial Companies

Picture this: a steel mill thundering behind you, sparks dancing like fireflies. That’s the world your prospects live in - a place of precision, power, and unrelenting standards. They are people of grit. They create things. Marketing to them isn’t about fluff; it’s about delivering every message with the exactness of a laser cutter. Industrial B2B marketing isn’t glamorous - it's precision engineering for lead generation.
Read More

Paid Channel Mix for SaaS to win Q4 2025

SaaS growth may seem all about throwing money at every channel, chasing that mythical super-low CAC and legendary LTV. But you can't always vibe your way to it. Here's
Read More

Apple Search Ads vs. Google Ads for B2C Web2App Funnels

Your app launch isn’t a passive “set-and-forget” play—it’s a high-stakes sprint to capture eyeballs and downloads. With over 4 million apps vying for attention, choosing the right paid channel is mission-critical. In this deep dive, we dissect Apple Search Ads and Google Ads through the lens of B2C web-to-app and App Store funnel strategies. By the end, you’ll have a clear battle plan and a ready-to-go checklist to turbocharge your user acquisition.
Read More

Got questions? 
We got answers

What kind of agency are you?

based. is a boutique fame-first full-service agency that builds brands from Strategy to Creative, to Media Buying, to Reporting. We believe fame is the most efficient growth lever. Distinctive brands get remembered. Remembered brands get chosen. We make brands distinctive.

We've been burned by agencies before

We get it. Most agencies over-promise, under-deliver, and hide behind attribution dashboards. We'd rather lose the brief than bullshit you. If fame isn't the right strategy for you, we'll tell you.

Our category is too conservative for this

Your category may be boring. Your marketing doesn't have to be. "Conservative" categories are often the ripest for fame—everyone's playing it safe, which means distinction is cheaper to buy.

We got a marketing department, why should we hire you?

Good. We're not here to replace them. We're the specialists they plug in for strategy, creative, and media when the stakes are high.If your marketing department works like a well-oiled machine with great collaboration between all team members and sales, and they can quickly build new solutions, smashes KPIs and sales targets - maybe it's time to scale your ambitions and aim for eternal fame? 

Which media channels do you buy placements on?

based.marketing is channel agnostic and we evangelize the idea of being there for the audience at every single stage of their media day.

We offer:

Social Media Ads: LinkedIn Ads, Meta Ads, Instagram Ads, Reddit Ads, Pinterest Ads, TikTok Ads

Search Engine Marketing: Google Search Ads, Bing Search Ads, Apple Search Ads

Print, OOH

Display and Native Advertising

Digital-Out-Of-Home

Linear TV and CTV (with some regional limitations)  

Anything you don't do?

We reserve the right to decline work with high-risk clients, crypto-related business, and companies in or connected with russian federation or its allies.

How do you measure fame?

Brand lift studies, mental availability tracking, purchase consideration, media mix modelling. Everything important gets measured. We give you proof your CFO can't argue with.

What's your pricing?

We work on retainers starting at €10k/month for ongoing partnerships. Project work is scoped individually.

Based? Based on what? 

based - a word used when you agree with something; or when you want to recognize someone for being themselves, i.e. courageous and unique or not caring what others think. Especially common in online political slang. The opposite of cringe, some times the opposite of biased. -Urban Dictionary

Done optimizing your way to mediocrity?

Send us your brief and let's make your brand famous.
If we're not the right fit, we'll tell you.

Send us your brief