Take your marketing from forgettable to truly effective
You have dashboards, campaigns, reports, maybe even decent ROAS. But if buyers do not remember you, search for you, ask for you, or choose you before the sales pitch starts, your marketing is still leaking money.
based.marketing is a brand and performance marketing agency for B2B and DTC brands. We work across strategy, creative, media and measurement to make brands easier to notice, remember, choose and buy from.
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Check if your company overpays for an invisibility cloak
Picture the buyer you want.
They have the budget.
They have the problem. They are actively looking. They sit through the same vendor decks, the same claims, the same language, the same proof points dressed up as strategy. Then they pick the name they already knew before the process started.
You did not lose because your product was worse. You lost because you entered the room as a stranger. That is the invisibility cloak covering your brand, the tax you pay for lack of memory of who your company is.
It's the price your company pays in every cold deal that starts with suspicion.
You pay it in every price war where nobody asks for you by name. You pay it when your sales team has to explain the category, the problem, the product, the difference, and the reason to care before they can even start selling.
You pay it when the board asks for brand ROAS and the dashboard has no way to show the thing that made buyers choose you.
Most marketing reports count the click and the leads. All of them ignore the memory that makes the sale possible.
Fame=Revenue, especially when your target audience is 400 engineers
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It's hard to become efficient at marketing. It is harder (but fun!) to become effective.
Now picture this: You became the name your buyers trust.
Wait, don't let the imagination run too far, we are not Coca Cola-famous everywhere. Not Adidas-recognizable. At least not in the beginning.
Famous enough where it matters. Known by the buyers you need. Widely-recognised in the category you play in. Easier to choose because your brand already did part of the selling before the first form fill, demo request, product page visit, or sales call.
That is what effective marketing does.It does not just chase existing demand around the internet with retargeting ads and a nervous discount.
It creates future demand. It makes your brand easier to notice, easier to remember, easier to find, and easier to buy from. That is the work of effective, fame-building marketing.
That's what we do.
We build marketing that people actually remember
360° Marketing Strategy
We help you solve complex business problems through honest, big-picture marketing strategies that lead to fame and revenue.
Creative & Production
Ads people skip cost more than the ads people remember. We make the kind that gets remembered. Including Creative strategy, Campaigns, Copywriting and Art direction.
Media & Automation
Great creative no one sees is just expensive art. Fame requires reach - real reach, at the frequency where memory gets built.
Measurement & Analytics
Everything important will be measured. We give you proof your CFO can't argue with—and insights your competitors don't have.
Start with the audit
Category and market standing
Output:
Category read
Main competitors
Market position
Category conventions
Differentiation gaps
Visibility opportunities
Share of voice and attention
Output:
Paid visibility read
Competitor media presence
Search demand signals
Social visibility
Retargeting vs acquisition balance
Underused channels
Mental availability & Distinctive brand assets utilization
Output:
Category entry point review
Buying triggers
Message-market fit
Brand recall risks
Demand creation gaps
Media wastage & performance drains
Output:
Channel mix review
Prospecting vs retargeting balance
Brand vs non-brand search split
Warm audience dependency
Duplicated attribution
Budget leakage points
Tracking and commercial truth
Output:
GA4 review
Platform conversion setup
CRM / HubSpot / Shopify / Klaviyo connections
Attribution inflation risks
Blended performance view
Decision-ready metric recommendations
What you get
A structured report covering market standing, competitors, share of voice, creative memorability, distinctive assets, media wastage, tracking issues and priority recommendations.
We walk you through the findings, explain what matters, what is noise and what should be fixed first.
You get a clear list of what to fix first, what to stop doing and what needs proper strategy instead of another campaign tweak.
Why us? We do the hard bit
Achieving all of that - a completely different conversation.
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Many marketers stood where you are standing now
Don't just take our word for it
...before you click "submit"
"We've been burned by agencies before."
"How do you even measure all of this?"
Our ongoing agency work starts from €2,000/month or 10% of media spend, whichever is higher.
If that feels insane, we are not the right agency.
If it feels reasonable because your current marketing waste is probably higher than that, the audit is a good place to start.
Find out what "invisible" costs you
Don't trust Mark Zuckerberg to tell you it is working. Don't rely on Google taking credit. Don't even trust the dashboard looking squeaky-clean.
Keep paying the tax, or choose to see the bill. Because we take only 4 new requests each month - our audit is free, and we'll tell you straight whether fame is even your problem. If it isn't, we'll tell you that too.