Grab the decision-makers while they scroll their timelines with high-impact paid social campaigns

Your brand needs to find and tackle relevant audiences on their platforms of choice at the right time with the right message.

Our expertise and clinically-online understanding of social media, paid placements, laser-focused targeting, and cultural context helps you get there at the perfect moment.

We are not a LinkedIn agency, or a Meta agency, or Google Search agency. We don't believe in restricting a brand to one channel.

Only 360° campaigns, with presence on each relevant channel with messaging and format relevant for that specific channel can work.   

Linkedin Ads

The kingdom of B2B marketing, high CPCs, & the best targeting. We will find decision-makers from your target accounts here.

Facebook Ads

Still the biggest and best social media platform in the world, still suitable for every brand from cosmetics to sheet metal lasers.

Instagram Ads

The domain of brand and ecommerce. If it's a pair of sneakers, used cars, or a marketing event - we will advertise them here.

TikTok Ads

If we can't execute our advertising marketing strategy within 60s, high-paced video content, we will rewrite the strategy.  

Reddit Ads

The fastest growing and the most active (& demanding) communities in the world allow for the best contextual placements ever.

Twitter (x) Ads

It still works. Trust us to figure out the brand safety measures.

YouTube Ads

The closest you can get to doing TV Ads without doing TV ads.  From In-Stream Product Ads to everyone's favourite non-skippable ads - we do them all.

Telegram Ads

Get in front 1.1 billion users through relevant communities and chat groups with direct text ads that connect with channels and bots.

WhatsApp Ads

Communicate directly to an engaged audience through chatbots that feel more natural than a tense family chat group.

based benefits

360° Campaign Management

We handle every aspect of your marketing, from strategy to execution, across all relevant channels.

Sustainable Marketing Ecosystem

We build a framework that integrates your strategy, operations, and tech stack for consistent, long-term growth.

Predictable pricing

No surprises. Our subscription model offers clear service at a fixed monthly rate. We have no incentive to inflate billable hours since only results matter.

Performance-Driven Approach

Our campaigns are data-driven, focusing on metrics that truly matter to B2B Tech, eCommerce, and Heavy Industry brands.

Async communication

Don't like meetings? Neither do we. We won't waste an hour of your life every week just to prove we were doing "something".

Privacy-First and GDPR Compliant

We prioritize your and your audience's privacy, and  ensure full compliance with data protection regulations.

based pricing

Choose one right for your business and never look back.

Starter
For startups & smaller brands with targeted advertising needs and <€10,000 media budget.
Starting at €1999/mo
One-time payment. Forever yours
Focused media strategy for core channels
1-2 primary platforms (e.g., Google Ads, Meta)
Professional account structuring
Essential campaign management
Monthly performance reporting
GDPR and DMA-compliant data collection
Growth
For growing brands deploying multi-channel strategies with €10,000-50,000/month budgets.
Starting at €3999/mo
Pause or cancel anytime
Comprehensive multi-channel strategy
Bi-weekly performance updates with insights
Advanced campaign structures and audience targeting
Creative support
Custom reporting dashboard
Up to 5 platforms (Google, Meta, LinkedIn, Programmatic, etc.)
Enterprise
Established businesses requiring omnichannel media strategy & €50,000+/month media budget
Request a Quote
Pause or cancel anytime
Omnichannel media strategy and management
Custom media mix modeling
Full marketing life-cycle management
All possible platforms and media channels
Training and capability building for internal teams
Starting at €9 999 or 12% of media budget

based FAQs and Expectations

What results should I expect?

We turn Paid Social into a playground for growth, where we experiment, test, and fine-tune copy and visuals to find what truly clicks.

From Facebook and Instagram to TikTok, Reddit, Pinterest, X, and Snapchat, we invest your marketing dollars where they’ll have the most impact.

Our approach?  

We craft scroll-stopping ads that hit your audience right when and where it matters most, boosting brand buzz, driving traffic, and packing your pipeline with quality leads.

Why shouldn't I go for a channel specific agency, e.g. Linkedin agencies? 

Kudos to all the LinkedIn ads Agencies on here and the respect that they bring to the platform, but we at based believe single-channel focus is detrimental to the clients.

We can’t afford to be fans of LinkedIn Ads, or CTV, or Google Search, so we don't have t he audacity to dictate to the client that the only thing they should be doing is that one specific channel. Not even you, the client, gets to decide which channel to use.

Only your audience dictates which channels you should be using and how.

The idea that a whole agency can just do one channel and that a brand needs only one channel at a time is (utter woke) nonsense, it inflates the cost of advertising for clients, and hinders the professional development of media buyers.

What's a good budget for a paid social campaign?

Rule of thumb - 10% of your turnover should go into marketing and ads.

We can write a strategy for €1 000 media spend and for €10 000 000 media spend.

Whichever budget will achieve your goals is the budget we will recommend.

How many SKUs our needs to start advertising on social?

If you have one good product to sell, we will find placements and context to sell it from your eCommerce store on Meta, TikTok, Instagram, YouTube, and Amazon Ads.

Why do we need strategy? Can't you just run some FB ads for us?

We don't work blind and in the dark. You would be the first one to be unhappy when our strategists and media buyers would be mumbling and unable to explain why the campaign brought no results and your sales are as bad as before the campaign.

You need strategy. You need to know WHO you want to GET doing what you need and BY which means you'll achieve that.    

How many leads can we get for our B2B tech start up from paid social?

That would depend on your product-market-fit, market condition, level of competition, and your budget, and strength of your brand.

If any of those things sound off-putting or made you stop in your tracks - stick to networking, PLG, and cold calling your network for now.

If you're ready for lead gen through ads - we guarantee the lowest possible cost per lead and the highest volume of leads that you can get from paid social.

Can you manage the entire budget for us so we don't have to bother with billing?

We can invoice you for both our fees and the media budget from our accounts so you don't have to worry about it.

Based? Based on what? 

based - a word used when you agree with something; or when you want to recognize someone for being themselves, i.e. courageous and unique or not caring what others think. Especially common in online political slang. The opposite of cringe, some times the opposite of biased. -Urban Dictionary

See if we are a good match (we probably are)

Book a quick call with our team and get a walkthrough of how your marketing will be changed forever with our methodology and ecosystems.